Ana Carolina Rodrigues Bezerra 5/4/2011
fool MARKET DESCRIPTION
BUD LIGHT, the sure sign of a well-be move overd time. Here we go!
A
ccording to Anheuser-Busch/A-B (http://www.anheuser-busch.com/), Bud Light is sold wholly over the world, which means that the company must develop divers(prenominal) marketing mixes to achieve its goals within each target
market, in compute of the fact that each region of the world has its cultural differences (including language) and particularities. Because I live in the U.S., I decided to analyze the American market, more specifically the market formed by virtually of the West and Southwest states that surround California, where I currently reside.
SEGMENTING DIMENSIONS
Behavioral
need: some economic (economy of purchase); physiological (liquid wants and drive); psychological (curiosity; imitation; self-expression and relaxing); Benefits seek: desire (for acceptance; affiliation; status; leisure; sport; self-satisfaction; identification; recognition; sociability; and fun); freedom (from nisus; sadness; loss; anxiety; and pressure) Thoughts: Favorable attitude towards the product, which is considered to be sold at a reasonable price; to have a subtle and refreshing taste; and to convey the figure of speech of a fun time Rate of use: 2 4 times a week, especially on weekends buy relationship: positive and ongoing Brand familiarity: preference form of shopping: convenience Type of problem solving: routinized receipt Information required: low
Geographic
component part of the world, country: USA Region in country: some of the West and Southwest states (California, Nevada, Arizona, Oregon) sizing of city: no city
Demographic
Income: $30,000 - $39,000 Sex: 60% male, 40% womanish Age: 21 - 30 Family coat: no size Family life cycle: young single Occupation: skillful; clerical sales; students Education: some college; college graduate Ethnicity: innate American, White, Multiracial Social class: lower-middle, middle and...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment