Chinese Medical Hall

Table of Content
Executive Summary3
Current Marketing point3
BACKGROUND3
Microeconomic Analysis4
Macroeconomic Analysis4
demographic Economic4
Technological5
Political-Legal5
Social-Cultural6
persuasiveness, Weakness, Opportunity and Threat Analysis6
Strength6
Weakness7
Opportunity7
Threats8
Marketing Goals and intents9
Marketing Goals9
Marketing Objective9
Marketing scheme9
Target Market9
Positioning Strategy10
Marketing Mix11
Place11
Price11
Product11
onward motion12
Action Programs12
Financial Projections14
Implementation Controls15
Reference19
Appendix A21
Appendix B22
Appendix C23


EXECUTIVE SUMMARY
Eng Moh (EM) is a third generation family run traditional medical third house located in Telok Blangah estate. Besides Chinese medicinal products, it as well as sells dried goods and sundry items. Its tax revenue is about $270,000 and profit is almost $160,000 annually. Currently, EM is not actively pursuing any merchandising activity to enhance its revenue or profit.
The objective of this selling plan is to increase EM’s sales revenue by 30% and its profit by $60,000. To achieve this, EM will re-position itself by developing new foodstuffing and distribution channels.




Its current business comes from the residents living in this estate, consisting mainly of the one-time(a) generation of the population. In entrap to attract other market segments including the younger generation and differentiating from other medical halls, EM take to move away from its present setup. Renovating the shop to give a vibrant image, reorganizing the value network to enable credit tractability and generating an approving response from the customers through creating a positive knowingness of the shop, will be the first step to the right direction.
By focusing on these three items, it will create a more concerted and realistic effort for the business to accept. distributively item plays a part in building towards a five-year plan for the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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